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The Stay That Gave Back - and Put Delta on the Map.
When Marriott International introduced Delta Hotels in 2015, the brand was built on a simple premise: thoughtful, streamlined premium travel — nothing more, nothing less. To bring that promise to life, Delta became the first Marriott brand to feature Certified B Corp bath amenities, partnering with Soapbox Soaps so that every hotel stay triggered a donation of soap or hygiene supplies to communities in need. With the potential to donate over one million bars annually, the challenge was turning a meaningful partnership into brand awareness and hotel stays.
Delta's loyalty-first positioning created the perfect launchpad. Heather designed a once-in-a-lifetime experience for a Marriott loyalty member and guest to travel to India — immersing in its culture while personally delivering hygiene supplies to communities in need through the Sundara Fund. Hundreds of members bid points to win the trip, making it one of Marriott's most popular loyalty moments and introducing millions of members to Delta Hotels for the first time. The campaign generated 68 million impressions, grew Delta and Soapbox social followings by nearly 300K combined, drove hotel stay goals, and resulted in 1.4 million bars of soap donated in 2017.
